Matt Sleeps is a leading Dutch mattress brand known for its high-quality, durable, and sustainably produced mattresses. By combining innovative design with a direct-to-consumer model, Matt Sleeps has become one of the fastest-growing sleep brands in the Netherlands, redefining how people experience comfort and rest.

Maximise revenue during Matt Sleeps’ annual Black Friday event, “MattFriday”, by producing a large-scale set of high-performing ads optimised for conversion.

We worked on a tight timeline, producing and editing over 50 ads from a single shoot just four weeks before Black Friday. Leveraging proven scripts and strong hooks, we ensured every creative was tailored for performance.

Our team managed the full process: from concepting and location scouting, to casting models, production, and editing, while continuously optimising based on ad performance.

Delivered more than 50 ad variations with an average ROAS of 26, making the campaign a significant driver of record-breaking sales during MattFriday.