MR PORTER is a modern steakhouse, bar, and lounge originally founded in Amsterdam by The Entourage Group. In 2024, the brand expanded with a new location in London at 22 Park Lane, within the London Hilton. Known for “walking the border between dinner and sinner,” MR PORTER combines fine dining with a vibrant lounge experience, highlighted by a dramatic interior design from Baranowitz + Kronenberg. Its signature 360° bar, mirrored ceilings, and copper-accented details create a sensual and elegant setting that attracts an international clientele.

Build anticipation and brand awareness for MR PORTER’s London opening by creating high-end, engaging content that grows the UK audience and drives reservations ahead of launch.

We developed a tailored social media strategy combining concepting, content production, and daily page management. High-quality visuals were created to showcase MR PORTER’s signature mix of modern steakhouse and chic lounge atmosphere. Alongside organic content, we ran targeted ad campaigns designed to fuel audience growth and secure pre-opening reservations.

The campaign generated 10,000 followers before opening, established a strong online community, and contributed to a packed and successful soft launch with significant reservations secured in advance.