PWUF Labs is a Dutch car care brand founded by automotive creator Maximillian Rolando, better known as Pwuf Talks Cars.

Built from a passion for cars and detailing, the brand combines innovative formulas with premium accessories to deliver professional results in an easy and accessible way. With products designed for both enthusiasts and everyday drivers, PWUF Labs is redefining car care: smarter, cleaner, and with a lifestyle-driven touch inspired by the automotive community.

Set up a community-driven launch in a saturated car care market and build a brand and hype around PWUF Labs from scratch without audience or mailing list.

For PWUF Labs, we combined funnels, influencer content and a campaign launch video.

• Built funnels with Klaviyo + Manychat

• Influencer content used by Maximilian

• Produced a cinematic video for the launch

• Kept all content native, authentic and non-sales-oriented

The Results?

• 40,000+ emails collected in 3 months

• 10,000+ sign-ups from one post

• A community ready to buy on launch day